Branding for a conceptual business, Sarah’s flowers. Using a simple abstract petal icon throughout patterns and with-in the logo itself created a strong icon for different applications of the brand. I knew that I wanted to create a bright and bold pattern for use on flower bags and wrapping papers inspired by the colourful blooms that you would see in a florist. I wanted to keep in mind a modern feel and so kept the logo to a striking white to contrast to the colours that would be seen around it. The logo also features the petal icon with-in the lettering and punctuation.